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  Online Insight Communities – H/T/P Webinar

  The COVID crisis has made many of us more reflective, questioning - attitudes to consumption and shopping are being re-considered. Online insight communiites allow researchers to capture all the nuances of this important shift - and what it means for brands. Join us for a 50 minute Webinar on this topic at the 2021 Woche der Marktforschung.

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  9th September – Save the Date

  The General Online Research Conference is in its 23rd year and going strong. This year we're presenting about how Design Thinking principles can be reapplied successfully to the world of online.

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  New Gen Z Report – Coping Strategies during COVID-19

  Our latest Gen Z report looks at how teenagers are coping in times of COVID-19. We identify six coping strategies derived from six superheroes, and suggest implications for brands and communications.