Sales meets Market Research The world of research mainly interacts with marketing, less with sales. Researchers are analytical, sales people persuasive. Maybe the two can learn from one another. We explore
Start-Ups and Market Research – What Can They Learn from Each Other? The world of start-ups is increasingly data-driven, using UX, CX , personas and more, including qualitative research. The cultures are still different, one more analytical, the other more hands-on. What the two can learn from one another is the focus of an interview with someone from the world of start-ups, now with us at Happy Thinking People as an intern, Ellen Surdel.