• Activating insights differently

  The activation phase of complex or strategic insights projects can be daunting...
  
  
  

• Insights kongress 2018

  Thomas Ludzsinski, Senior Project Director, will be giving a talk at Insights 2018 on consumer centricity, how it can come to life and have sustainable impact in client organisations.
  
  
  

• Gen Z community

  Research and Results writes about the H/T/P Gen Z Community – focussing on Food and Drink.
  
  
  

• Big data and qual market research

  What role does Qual market research play in the Big Data era?
  
  
  

• Soothing creative tensions

  How research can help foster great creative work – avoiding an over-rationalised approach, and facilitating 'with edge'.
  
  
  

• Angela Giebner on “women in research”

  Marktforschung.de talks to our co-MD in Berlin on the issue of Women in Research.
  
  
  

• Happy Thinking People presenting at Qual360 in Berlin

  Marktforschung.de publishes our impressions of the 2018 Qual Conference...
  
  
  

• Meredith Bourgery joins HTP Paris as new managing partner

  Experienced qual. executive Meredith Bourgery joins Happy Thinking People’s Paris office as New Managing Partner.
  
  
  

• Gen Y meets Gen Z

  planung&analyse reports on the findings of Happy Thinking People’s ongoing Gen Z Community in its “Editor’s Pick”.
  
  
  
  

• Umfrage 2017/18 – was wird Alexas Urenkelin zu insights sagen?

  Planung & Analyse (Heft 6/2017) spricht mit Sven Arn über die Zukunft der Marktforschung. Seine Überzeugung: der Faktor Mensch bleibt unverzichtbar.
  
  
  

• International qual research – where machine meets mensch

  Offers such as Skype and co. tempt researchers to do research from your desk – but there are downsides...
  
  
  

• Brexit – what are the implications for the market research industry?

  Leading German online portal Marktforschung.de publishes a guest article from Happy Thinking People’s Edward Appleton.