Happy Birthday to Marktforschung.de! Happy Birthday to everyone at marktforschung.de! What was once a newcomer in an innovative area - digital - is now a mainstay in every German-speaking market researcher's professional life.
Digital Qualitative Research – Now and in the Future Digital qualitative research - getting close from a distance!?! At the beginning of the pandemic in 2020, this promise seemed hopeful. Experience has shown that digital qual does indeed deliver insights sensitively and consistently, but that the rules of engagement are different. And for certain tasks best practice is still emerging.
Gen Z – Post-Pandemic Hopes The global pandemic has been particularly tough on teenagers - interrupting their formative years. Having documented their resilience and coping strategies previously, we now explore how they envisage life post-lockdown.
BS Detector? Ask Gen Z first…. Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.
Artifical Intelligence – how is it impacting Qualitative Research? Edward Appleton and Dr. Natascha Haehling von Lanzenauer talk about impact of machine learning and artificial intelligence on qualitative research.
A Career in Research? A Perspective from a GRIT Future List Winner For many becoming a researcher is more chance than choice - but often with a happy outcome. Katrin Krüger talks to marktforschung.de about her career path at Happy Thinking People - and being honoured recently with a prestigious global award.
Digital Ethnographies – Close from a Distance Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit share a case study on how digital ethnos worked successfully for them.
Data Visualisation and Storytelling Bringing data to life is essential for insights actionability; visualisation and storytelling are proven ways of doing that. But how does it work in practice? Our experts talk to online portal marktforschung.de
Happy Remote Working Oliver Schieleit and Angela Giebner talk to marktforschung.de about the new office space in Berlin Kreuzberg and the expansion of remote and home working.
Getting close – from a distance Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Going digital with more complex qual briefs In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
Post-coronavirus HTP study: have things changed between us? Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.