Weekly global update on market research during the coronavirus outbreak
We have had numerous requests to provide our thoughts on the status of research in the current situation.
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Digital tools for difficult times
The current COVID-19 (corona) virus situation is having a severe impact on human lives and whole economies across the globe.
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H/T/P shortlisted for 2020 for best practice award
Happy Thinking People is excited and honoured to be shortlisted for the Best Practice Award at the 2020 German Online Conference!
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“Real qualitative research” – what’s that?
Some of you may be aware of the upcoming 2020 Festival of New MR focus topic: “Campaign for Real Qualitative Research” hosted by Ray Poynter. It’s part of a week-long series...
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Using VR with face-to-face qual in design/ innovation research
The benefits of using VR prototypes for higher-cost categories in innovation and design research are well known – logistics, greater modification flexibility, lower cost, virtual in-store and competitive choice scenarios.
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Russia – a new type of love
Russia is a country that is easily neglected – it’s huge, complex, and often critised politically. But it’s changing fast – faster than many realise.
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Ready to detox?
We increasingly hear people talk about various aspects of digital discomfort in our work across the globe – we wanted to understand it better...
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Qual360 conference – H/T/P supporting charity
We’re looking forward to presenting in Berlin at the 2020 Qual360 conference in February, focussing as always on qualitative research
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A storytelling-based Case Study
A storytelling-based Case Study with Female Entrepreneurs in the Healthcare Sector.
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From analysis to insights to action
How can qualitative researchers ensure better actionability of their reports and insights?
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Which qualitative techniques are in decline and which will evolve and shine?
Qualitative research has proved remarkably robust in the face of digital disruption. A steady 14% (yes, contrary to popular belief, many qual researchers quite like numbers too)…
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Generation digital detox – new study
The power of digital to change our personal and professional lives is unquestioned – mainly for the better.